Help with PR
As a Chamber member, we will do our utmost to help you raise the profile of your business and provide you with expert PR advice. Find out more about what we can do for you by clicking here. In addition, this page provides some useful advice and events for any companies wanting to learn about PR and do more to promote their business. If you'd like any more information, you can always call the PR team for a chat - click here for our contact details.
Social Media Guidelines
GM Chamber have produced our own set of Social Media Guidelines offering information, best practice and guidance on how best to engage online. If this is an area you've yet to look at, they may provide a good starting point for thinking about your own social media policy. View the Guidelines here.
Social Media Surgery - 17th September 2009
The Chamber and Tangerine PR are holding a Social Media Surgery on Thursday 17th September at our headquarters in Manchester city centre.
Russell Hirst, Tangerine's Head of Digital PR and Vicky Prior, Head of Technology PR will be holding half hour, one-on-one sessions throughout the day to offer tailored advice on all aspects of digital PR.
Click here for more info or call Matt Hall on 0161 237 4124 to book a place.
PR on a Budget
As part of our summer of free PR masterclasses, we recently hosted a 'PR on a Budget' event with Jo Leah, Managing Director of Weber Shandwick Manchester. Jo offered members some brilliant advice on what PR can do for your business and has been kind enough to blog for us on the topic as well.
"In a nutshell, PR is about relationship building and reputation management. Relationship building because you're connecting with your customers and the media. Reputation management because you're controlling the messages that are being put out there and what's being said about you. And if you can't control what's being said about you, then at least you're putting the facts across. So what can PR do for your business?"
Click here for Jo's blog, the accompanying PR Toolkit and a full podcast of the event!
Social Media Masterclass
We recently held a Social Media Masterclass, hosted by Nathan Smith, Managing Director of Smith & Smith PR. Following the event, you can now read Nathan's blog on how to Get going with your blog.
For those who missed this event or anyone looking for specific advice to your business, we are also holding a Social Media Surgery in September, which will give you a unique chance for a one-on-one consultation with experts from Tangerine PR. See below for details.
Writing press releases
A useful starting point for getting your business some PR is the ability to write a press release. Below are some pointers on how to go about this and get your company news out there to a wider audience.
Before you begin to write a press release, it is important to:
- plan the release
- know what its content will be
- know who it is aimed at - your target press
- know how to structure it
- be confident it is newsworthy