Do you ever feel buried under a pile of marketing tools and tech terms like “CDP,” “DMP,” and “ABM”? You’re not alone. In our MarTech 101 webinar, we’ll untangle the jargon and help you see how each piece of the marketing technology puzzle works. From campaign automation platforms to customer data platforms (CDPs), we’ll break down each concept into simple, actionable insights that you can start using immediately.
What You’ll Learn:
- Key MarTech Terms Explained: We’ll go beyond acronyms—like CRM, DMP, DSP, and more—to show exactly what they mean and how they drive marketing success.
- Real-World Use Cases: Understand how these tools look in action, with examples of how businesses use them to boost customer engagement and ROI.
- Practical Integration Tips: Discover how to blend new MarTech solutions into your existing processes without overloading your team.
- Future-Proof Your Strategy: Learn how to evaluate which tools are worth your investment and how to keep pace in an ever-changing MarTech landscape.
Who Should Attend:
- Marketing Executives & Managers looking to optimise campaigns with tech-driven solutions
- Marketing Ops & Tech Specialists wanting a clearer framework for explaining MarTech to stakeholders
- Growth & Innovation Teams aiming to stay ahead of the curve with the latest tech
- Anyone ready to transform complicated MarTech jargon into real-world, profitable strategies
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