Empower your team with a robust account management framework designed to retain clients and boost sales. This workshop provides essential tools and strategies to manage key accounts effectively and drive business growth.
Workshop Highlights:
· Key Account Checklist: Identify and understand the key aspects of effective account management.
· Growth Matrix Exercise: Determine which clients should be prioritised for account management.
· Cross-Selling and Up-Selling: Utilise the Client Matrix Exercise to explore additional sales opportunities within existing accounts.
· Top Account Manager Competencies: Learn the six key skills that distinguish successful account managers.
· Proven Account Management Strategies: Discover ten actionable strategies for managing accounts and retaining clients.
· Comprehensive Planning: Develop a personalised Account Management and Customer Retention Plan.
· Practical Tools and Best Practices: Gain insights into the best tools and practices to enhance your account management efforts.
Learning Outcomes:
Delegates will assess their current client load and practices, identify true key accounts for sales growth, master account management techniques, and develop a comprehensive plan for client retention and sales expansion.
Join us to refine your account management skills, retain more clients, and increase your sales effectively
Audience: Professional services, Construction, Health and Social care businesses in Greater Manchester with 5+ Staff
Enterprising You and sole trader clients Not Eligible
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