British Sales Directors are often thinking: We have a successful UK business with a good product that has a great brand name, high quality and I’ve been selling it for quite a while in the UK. I know is time to export, I want to go international.
Selling in international markets is more than finding a buyer and shipping goods overseas. Many businesses have discovered it the hard and expensive way.
What involves exporting? There is a short 3-rule process before you can successfully export.
1. Analyse your sales, costs, margins, your manufacturing capabilities, and trade success stories, check with your Regulatory Department if your business can support regulatory requirements overseas.
2. Is your Intellectual property protected across international regions?
3. What is your target consumer needs and what is your competitor’s socio-economic environment in the selected international markets?
Remember, Strategy before action.
Then who would be the ideal distributor, what do I need to know to appoint the right distributor?
Your company’s next phase of growth needs to be risk free, well managed and profitable. An international Business Plan should include the correct GTM Strategy, pricing, A&P Budget and why not, be able to gain value market share.
AGB-Healthcare Ltd, is helping British brands successfully selling profitable, achieving high levels of distribution and managing marketing budgets to establish your brand in international markets with a long-range vision.
We can take you every step of the international business process, exploit your business strengths and work on your areas of opportunity, find the right markets, and with our extensive distributor network, find long lasting partnership to build brand equity for the long term.
Biography
Alex Bazan – Expert in opening and managing international markets with 25 years of experience, founder of AGB-Healthcare Ltd, worked 12 years for Reckitt Benckiser Healthcare Division, a top 20 FTSE British company - EMEA & Southeast Asia, knowledgeable and well connected across markets such as EMEA, the Balkans region, Southeast Asia, Mexico and the Caribbean. His strength lays in business categories such as FMCG, Food Supplements, Soft drinks (Pepsi Co), Sun Care, H&B, Advanced Derma, Ophthalmic, Ear Care, Advanced Competitive Strategies and OTC-Consumer Healthcare. A professional, family man who loves a match of tennis and F1.
Interested in booking a 121 meeting with Alex?
Email us at international@gmchamber.co.uk