Swansway Motor Group would like to congratulate long-standing team member Aaron Keating on his recent promotion to Head of Business at their Swansway Honda Bolton retailer.
Aaron has 19 years of experience in the motor trade, starting as a Service Advisor, and working his way up the ladder with experience in roles such as Workshop Controller, Service Manager, and Aftersales Manager. Aaron joined Swansway Motor Group as Aftersales Manager at Blackburn Audi in March 2020 before making the transition to Aftersales Manager at Preston Audi.
Swansway is delighted to promote another member of their aftersales team into the position of Head of Business, highlighting it’s not just a career path for those who work in sales.
Swansway Motor Group Director Peter Smyth commented: “At Swansway we believe in supporting our talent, helping them to be the best they can be, and giving them opportunities to achieve this. Whether you work in sales or aftersales, the position of Head of Business is one that we hope many of our team members aspire to. Aaron is just one example of several Aftersales Managers taking the next step within Swansway and making a success of it”.
Aaron will be following in the steps of several Heads of Business at Swansway Motor Group who have progressed from the Aftersales Manager role, including Crewe Audi’s John Oakley, Crewe Volkswagen’s James Keir, Volkswagen Van Centre Birmingham’s Wayne Ollerenshaw, and Swansway Audi Brand Director Ben Gilbert. This recent promotion is something that Aaron has been working towards for some time now;
“I have always wanted to progress my career further than aftersales and always saw the Head of Business role as the next step.
"I am delighted to be offered the position of Head of Business at Swansway Honda Bolton, I appreciate the opportunity given to me.”
Aaron has settled into the role well;
“Everyone has been really welcoming and the team is all engaged in making the site a success. We’ve recently hosted a sales event which was a big success.”
Looking forward, Aaron is eager to get to know the team better, one of his favourite parts of his role is to work with people and support them to grow and succeed. Along with working with the team, Aaron is keen to expand his experience from aftersales to sales.
“In this role, I’m looking forward to getting involved with the sales side of the business, whilst maintaining the strong aftersales standards that I have witnessed so far."
Swansway Motor Group acquired the Honda Bolton site, located on Folds Road, Bolton in 2015, the group now operates dealerships across the Midlands, North West, and North Wales, with 22 retailers representing 9 brands and 5 Motor Match dealerships, alongside their Crewe-based Accident Repair Centre and Fleet Division.