The Role of Organisational Development in Leading Change (And Why It’s More Than Just HR and L&D)

Date: 06/03/2025
Author: Marc O'Hagan
Company: p3od

Let’s be honest—Organisational Development (OD) is often misunderstood.

Ask five different people what OD is, and you’ll likely get five different answers. The CIPD defines OD as:

“An integrated, systematic approach to improving organisational effectiveness. It involves aligning strategy, structure, people, processes, and culture to enable the organisation to achieve its objectives.”

Sounds… fine. But let’s strip away the jargon for a second.

In essence, OD is about managing change in an organisation to improve performance. It’s not a step-by-step guide or a tidy framework you can roll out when you fancy a restructure. It’s messy. It’s uncomfortable. It’s about grit—the friction that pushes people, teams, and organisations to grow. It’s about leadership development, team dynamics, behaviour change, and creating systems that help organisations thrive. It’s not just HR. It’s not just L&D. And it’s definitely not just a fluffy side project.

So, how does OD actually lead change in the real world? Here’s how I see it.

Facilitating Leadership Development
Change doesn’t happen in a vacuum—it happens through people, and more specifically, through leadership.

OD isn’t about sitting leaders down for a nice workshop on how to be “better managers.” It’s about getting them to face the uncomfortable truth: their leadership is either helping or hurting performance—there’s no neutral.

A good OD professional doesn’t just design a leadership programme and call it a day. They challenge, provoke, and push leaders to operate at a higher level.

That means:

¬ Developing emotional intelligence so they can handle resistance (not avoid it).

¬ Understanding their blind spots—because let’s be honest, we all have them.

¬ Learning how to lead transformation, not just react to it.

¬ Facing the hard stuff: conflict, misalignment, and the inevitable discomfort of change.

Real leadership development isn’t comfortable. If it is, you’re doing it wrong.

OD professionals aren’t just running leadership training sessions. They’re designing and implementing leadership development programs that actually reflect real-world challenges.

The best OD professionals don’t just develop leaders—they provide informed challenge. They push leaders to reflect, grow, and become more effective in the moments that truly matter.

Supporting Change Management (Without the Usual Chaos)
If you’ve ever been through an organisational restructure, a merger, or a cultural shift, you know that change is rarely smooth.

Most organisations approach change like this:

❌ Announce the change

❌ Expect people to get on board

❌ Watch as resistance, confusion, and disengagement set in

A great OD professional doesn’t just manage change—they engineer it. They understand why people resist and use that friction to make transformation stick. They bring expertise in systems and behavioural change—meaning they don’t just manage change, they embed it into the organisation’s DNA.

That means:

¬ Involving and engaging people before, during, and after the change (not just sending out a comms email and hoping for the best).

¬ Helping leaders and managers understand how their own behaviour influences change.

¬ Equipping leaders, managers, and front-line staff with the right frameworks and tools

¬ Making change something people see themselves in—not just something that happens to them.

People resist change because it’s hard. Organisational Development professionals aren’t here to make it easier- they’re here to make it inevitable. Change shouldn’t be something that happens to people—it should be something they feel involved in. And OD plays a key role in making that shift happen.

Using Data to Call Out What’s Not Working
Gut instinct is great. But in today’s workplaces, data should be informing leadership decisions—not guesswork.

OD professionals should be gathering and interpreting:

¬ Employee surveys (because engagement levels tell you more than a leadership briefing ever will).

¬ Performance metrics (spotting patterns before they become problems).

¬ Feedback mechanisms (because people know what’s broken—but only if you’re willing to listen).

¬ Primary research (to pinpoint real gaps—strategy, leadership, management, communication, systems, relationships, etc.).

With the right data, OD professionals don’t just report problems—they call them out and demand action. They create clarity around what’s working, what’s not, and what leaders need to do about it. They can guide leaders on where the biggest gaps are, what changes will have the most impact and how to make informed strategic decisions.

The Bottom Line: OD Is a Game Changer for Organisational Success
OD isn’t HR. It isn’t L&D. It’s the grit that shapes transformation, the uncomfortable challenge that makes change stick, and the force that ensures leadership isn’t just a title—it’s a responsibility. It’s about aligning leadership, people, and strategy to create real, sustainable change.

When done right, Organisational Development:

¬ Helps leaders become more effective and resilient
¬ Ensures organisational change is embedded, not just announced
¬ Empowers businesses to make better, data-driven decisions

So, if you’re still treating OD as a nice-to-have instead of a must-have, it’s time to rethink that approach.

Your organisation’s future depends on it.

Let’s talk – how have you seen OD shape leadership and change in your workplace?

To discuss an organisational development project with us email hello@p3od.co.uk or schedule a free consultation through our website – we’d love to chat.